Learn content curation
and lean content marketing:

Actionable, data-driven and practical resources.
Inspiring case studies.

Welcome to the Scoop.it resource center.

Case Studies

How the University of San Francisco cracked user-generated content for Content Marketing

Getting people to contribute to your content strategy is the holy graal of many marketers. See how the University of San Francisco managed to have 1,000 contributors of quality content in less than 9 months to their social content hub thanks to collaborative curation.

Read what BWF Agency's Justin J. Ware
wrote about it.

How FireChat maker Open Garden showcases thought leadership

Learn how TechCrunch Disrupt winner OpenGarden quickly established itself as the thought leader on mesh networking - an innovate technology that disrupts WiFi and cellular data - and how Scoop.it played a key role in their content marketing strategy.

Watch how the Open Garden team
saves time using Scoop.it.

Browse dozens of other examples of branded content hubs powered by the Scoop.it platform

Interested in using content curation to improve SEO, traffic and leads?

Scoop.it lets you customize and integrate your curated content with your website or blogs in many different ways to optimize your content marketing mix. 

Browse our Showcase to get a sense of what is feasible with our Business or Enterprise versions.


Visit the showcase.

Scoop.it is trusted by 1000's of customers from small businesses to Fortune 500 companies.

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Insights & Resources

How Scoop.it Helps 3 SMB Marketers Get ROI With Their Content Strategy

With limited time, resources, and budget, it can be hard for SMB marketers to scale their content strategy to get impacting results. Learn how Scoop.it Content Director - our latest product specifically designed for content marketers - helped companies like Traackr and eXo platform as well as BroadSuite Consulting's clients achiever return on investment with their content marketing.

 

Traackr

ROI or RIP: The Lean Content Marketing Handbook for SMBs

ROI or RIP: the lean content marketing handbook for SMBs

How to improve SEO: the power of content curation

The complete guide to all the benefits of content curation for SEO
Content curation on WordPress: how to do it right.
10 tips to curate content like a rockstar

Best practices: 10 tips to curate content like a rockstar

Best practices to make the most out of your content reading, discovery and curation efforts. And generate results.

Content curation

Content curation on Wordpress: how to do it right.

Why you should add curated content to your Wordpress blog/site. A comparative look at the merits of all the integration methods.

Blogging

Social Media Publishing is dead (as we know it)

Social media publishing is dead (as we know it)

5 Lessons from using email newsletters in our content strategy

5 Lessons from using email newsletters in our content strategy

Our lessons learned on how to increase both content distribution and email engagement at the same time.

Email marketing

Data: where content curation traffic comes from (and 4 ways to increase yours)

Where content curation traffic comes from (and 4 ways to increase yours)

Scoop.it users attracted 100 million readers to their content in 2 years: where did they come from?

Traffic generation

The power of content curation for inbound marketing

Content is the lifeblood of inbound marketing. Here's how to scale both.

Lead generation

The power of content curation for  inbound marketing

The 7 attributes of highly effective curated posts

Don’t just list great resources on your home page, turn them into curated posts to generate SEO, social media amplification, traffic and conversions.

Blogging

How to efficiently measure the impact of content marketing on lead generation

How to efficiently measure the impact of content marketing on lead generation

How do you justify the ROI of your content marketing? Here are 3 different ways to measure content impact on lead generation.

Lead generation

Content formats: do white papers/ebooks generate more leads than blogs?

Costs to produce content greatly varies based on the format. So what should you focus on to generate leads? A Data-Driven Answer.

Content Marketing ROI

Content Marketing Formats: Do eBooks and White Papers Generate More Leads Than Blogs?
The ROI of content curation in the content marketing mix

The ROI of content curation in the content marketing mix

A comprehensive ROI study analyzing data from hundreds of SMBs. As well as analysis from top marketing experts.

Content Marketing ROI

The 7 attributes of 
highly-effective curated posts

The complete guide to attract more visitors from search engines by publishing curated content to your site.

SEO

Learn how to scale your content marketing with limited budget and resources from 15 content marketing experts and 3 years of data.

Content Marketing ROI

Declining reach, short-lived content... The end of Social Media as we know it. And what to do about it.

Social Media

Get a demo of Scoop.it Content Director

See how you can scale your content marketing:
Plan, source and distribute content in minutes.
Get measurable results on SEO, engagement and leads.

Get a Demo
Third-party content is 4x to 7x more trusted than your own

Third-party content is 4x to 7x more trusted than your own

We're not the ones saying it but this is the result of a comprehensive research of 400 B2B content consumers.

Content curation

The repurposed guide to repurposing content

The repurposed guide to repurposing content

Make your content work multiple times. Tips from Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller and Erika Heald on how to repurpose content with impact.

Content Marketing ROI

Understanding SEO: 5 posts every content marketer should read

Understanding SEO: 5 posts every content marketer should read

Content Marketing is the new SEO. Here are 5 great read to understand how SEO evolved and how content impacts it.

SEO