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ROI or RIP: The Lean Content Marketing Handbook for SMBs

ROI or RIP: The Lean Content Marketing Handbook for SMBs

Learn from 15 content marketing experts and 3 years of data.

"The SMB market needs this badly, so I'm very happy to see Scoop.it come to the rescue."

Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you'll struggle to make an impact. We disagree.

The purpose of this eBook is to provide a helping hand for those who are looking to find ROI by making their content marketing lean. Inside, you'll find: 

Over 85 pages of intel from two years' worth of Lean Content meetups featuring some of the industry's best content marketers

Original, curated, and repurposed content from the Scoop.it blog and its network of writers

Content marketing best practices and tips from industry experts

Robert Rose

Content Marketing Institute

Lee Odden

TopRank Marketing

Jason Miller

LinkedIn

"Great content marketing creates value that is separate and distinct from the product or service being marketed."

"Find a balance between creating your own content and curating the content of thought leaders in your space."

"Co-creating useful content with your community incentivizes useful participation, engagement and promotion."

....and much more inside!

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Paul Chaney
Principal
Chaney Marketing Group

ROI or RIP: The Lean Content Marketing Handbook for SMBs

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